Blank Canvas Cosmetics
Here, placeholder copy about the brand the overview of what was needed/done etc. i.e Here, placeholder copy about the brand the overview of what was needed/done etc.
-
To bring Irish cosmetics brand Blank Canvas to new audiences and platforms, highlighting the brand’s NPDs and 10th Anniversary while underpinning the quality and extensive range available from the Irish brand.
-
To achieve the award-winning brands goals, we created a targeted PR strategy that would highlight the extensive Blank Canvas Cosmetics product range by creating newsworthy talking points each month from NPDs to multi-use products, makeup brush sets, targeted media drops, sampling activity, expert tips and tricks, competitions, profiling Founder and MUA, Una Tynan and many more.
-
Over 11 months we secured: Media Reach of +20 million. 6 x Beauty Awards including Social & Personal, HiStyle.ie and RSVP Magazine
