Heinz x Barnardos

Launch campaign 2021. Here, placeholder copy about the brand the overview on what was needed/done etc. i.e The sustainable Irish urban clothing brand Human Collective launched to make a difference with quality and equality at its core etc.

We were tasked with launching the Heinz Meanz Mealz campaign in partnership with Barnardos Ireland.
We created a targeted Irish media launch strategy to announce the Heinz Meanz Mealz campaign with Ambassador, Vogue Williams and supported it with an intimate media and influencer breakfast event consisting of an expert panel discussion including Vogue, representatives from Heinz & Barnardos, as well as a child psychologist to highlight the campaign and its clear objectives. This was followed by a targeted regional campaign focusing on research results conducted by Heinz, highlighting the issue of child poverty across Ireland.
Over the duration of 1 month. We more than doubled our target of 25 million impressions across national and regional print, online, broadcast and social media.